Terms of Service

Effective date: October 17, 2025
BluPul, LLC (“BluPul,” “we,” “us,” or “our”)
Website: https://blupul.com

Support: support@blupul.com
Legal: legal@blupul.com

1. Agreement to Terms

These Terms govern your access to and use of the BluPul mobile application and websites (the “Services”). By using the Services, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Services.

2. Eligibility and Accounts

You must be at least 13 years old to use the Services or 16 if you are located in the EEA or UK. You must create an account with accurate information, keep your credentials secure and are responsible for all activity under your account. Certain features require that you verify your email address.

3. Health and Safety Notice

BluPul provides wellness insights and informational content. BluPul does not provide medical advice, diagnosis or treatment. Always seek the advice of a qualified health provider with any questions about a medical condition. Do not disregard professional medical advice because of information in the Services. If you think you are having a medical emergency, call emergency services.

Not for emergency use. The Services are not designed for real-time monitoring or emergency communications.

Device and signal limitations. Measurements depend on device sensors, ambient conditions and correct use. Readings may be inaccurate or unavailable and are not a substitute for clinical devices.

HealthKit data. If you enable HealthKit, you authorize us to read data categories you approve to provide features in the App. You can revoke access in iOS Settings.

4. License and Acceptable Use

We grant you a limited, nonexclusive, nontransferable license to install and use the App on devices you own or control for personal, noncommercial use, subject to these Terms and App Store rules. You agree not to: copy, modify, reverse engineer, create derivative works, interfere with the Services, circumvent security or upload unlawful or infringing content.

5. Subscriptions and Payments

Some features require a paid subscription.

iOS in-App purchases

Payments and renewals are processed by Apple and Apple’s terms apply. Manage or cancel in iOS Settings. Apple handles refunds under its policies.

Web subscriptions

If offered, web payments are processed by third-party processors such as Stripe or PayPal. By purchasing, you authorize recurring charges for the term you select, including auto-renewal unless you cancel before the next billing date. Prices and taxes may vary by region.

Trials and renewals

If a trial is offered, it converts to a paid plan unless you cancel before the trial ends. We may provide renewal notices where required by law or store rules.

Changes and proration

We may change pricing or features with notice as required. For web plans, plan changes may prorate to the remainder of the current period. App Store proration is governed by Apple.

6. Third-Party Services

The Services may rely on third-party services such as HealthKit, authentication providers, cloud storage and payment processors. Their terms and privacy policies apply to their services.

7. User Content

You may upload or input content, including health readings, notes and lab results or health documents you choose to upload. You retain your rights to your content. You grant BluPul a limited license to use your content to operate, maintain and improve the Services consistent with the Privacy Policy. Do not upload content you do not have rights to share. You are responsible for maintaining copies of your content. You can delete your content in the App.

8. Ownership

The Services, including software, text, visuals and branding, are owned by BluPul or our licensors and are protected by intellectual property laws.

9. Feedback

If you provide feedback or suggestions, you grant BluPul a perpetual, worldwide, royalty-free right to use them without restriction or obligation.

10. Changes to the Services

We may modify or discontinue features. If we make changes that materially reduce paid features, we will provide appropriate notice or remedies consistent with applicable law and store policies.

11. Disclaimers

The Services are provided “as is” and “as available.” To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Services will be uninterrupted, secure or error-free, or that measurements or insights will be accurate or fit for a medical purpose.

12. Limitation of Liability

To the fullest extent permitted by law, BluPul and its affiliates, officers, employees and agents will not be liable for any indirect, incidental, special, consequential or punitive damages, or any loss of data, profits or revenues, arising from or related to your use of the Services. Our total liability for any claim will not exceed the amounts you paid to BluPul for the Services in the twelve months before the claim arose, or fifty dollars if you have not paid anything. Some jurisdictions do not allow certain limitations, so some terms may not apply.

13. Indemnity

You agree to defend, indemnify and hold harmless BluPul and our affiliates from and against any claims, losses, liabilities, damages and expenses, including reasonable legal fees, arising from your use of the Services, your content or your violation of these Terms or law.

14. Termination

You may stop using the Services at any time. We may suspend or terminate your access if you violate these Terms or if we discontinue the Services. Sections that should survive termination will survive, including ownership, disclaimers, limitations of liability and dispute resolution.

15. Governing Law and Venue

These Terms are governed by the laws of the State of New York without regard to conflicts rules. You agree to the exclusive jurisdiction and venue of the state and federal courts located in New York County, New York for any dispute not subject to arbitration.

16. Dispute Resolution and Arbitration

At our election, any dispute arising out of or relating to these Terms or the Services will be resolved by binding arbitration administered by JAMS under its Rules. You and BluPul waive jury trials and class actions. You may opt out of this arbitration clause within 30 days of first accepting these Terms by emailing legal@blupul.com with your name and the subject “Arbitration Opt-Out.”

17. App Store Terms

If you downloaded the App from the Apple App Store, Apple is not responsible for support or maintenance and has no warranty obligations. You must comply with applicable third-party terms when using the App. Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them.

18. Changes to Terms

We may update these Terms. If we make material changes, we will post the updated Terms on https://blupul.com/terms and update the effective date. Continued use after changes means you accept the updated Terms.

19. Contact

BluPul, LLC
Support: support@blupul.com
Legal: legal@blupul.com